Our mission is to help transform Digital Entertainment into a manageable, measurable and predictable business. We will do this through our products which will:

• Manage the Digital Supply Chain – Without control of the digital supply chain it is not possible for Content Providers to manage their business. MediaMorph’s products manage the digital supply chain making it efficient and transparent to everyone in the organization.
• Measure Economic Performance – No activity can be run as a business without clear measurement and reporting. MediaMorph makes this possible across all digital distribution methods.
  
• Enhance Revenue Predictability & Manageability – Until revenue is predictable and manageable, an activity is not a business. MediaMorph makes active revenue management and prediction possible for Content Providers and Video Publishers.

Our approach comes from the real-world industry experiences of the company’s founders and the needs of our top-tier charter customers as well as an Advisory Board of Digital Entertainment and Technology Executives from dominant companies in the industry.

MediaMorph’s team includes veterans of the Digital Entertainment and Internet Advertising Business.

Michael Sid - CEO - For the last ten years, Michael has been helping leading companies such as SonyBMG Music, Sony Pictures, Comcast, Time Warner, MTV, Nickelodeon, Showtime Networks, Clear Channel to build the systems and businesses that comprise Digital Entertainment.   He has built the entertainment industry's first rights management database - RIAA SoundExchange, expanded the way that Digital Entertainment is managed at Sony Music Digital and helped launch Digital Entertainment properties at Comcast and Sony Pictures.

Nitin Shriram - VP, Engineering - For the last 8 years, Nitin has been at Doubleclick, responsible for building and managing its Reporting infrastructure running the Reporting Engineering group.  During that time, he has built one of the largest reporting infrastructures in the world - serving thousands of customers tracking hundreds of billions of transactions.   Nitin holds a BS in Computer Science from University of Kolhapur, India.