“Since adopting Mediamorph Track and Analytics we’ve seen a significant improvement in the quality and speed of the consolidated reporting of our high growth digital revenues. We have been able to make faster and more informed commercial decisions as a direct result of the way we now analyse and understand our sales data.”
With a catalogue of over 6,500 hours and rapidly increasing digital distribution, all3media international needed a solution to improve access to and better analyse the data coming back from different licensees. The manual processing and aggregating of data was a time consuming and an error prone process, providing limited visibility into content performance across platforms.
Mediamorph introduced our Track data management and Analytics modules. In doing so, we automated POS data and royalty statements for digital, physical and mobile apps. Additionally we created easy to use interactive dashboards for the management team.
Mediamorph’s cloud-based platform drastically reduces timeframes for data ingestion, cleansing and mapping. Analytics provide access to aggregated performance and financial data. That results in making it easier for sales team to spot trends and drill down for detail, without the assistance of an IT team.