“As we have evolved and grown our digital content licensing business, we’ve encountered challenges in managing commercial terms, understanding cross- platform viewership and handling royalty processing. Mediamorph’s solution allows us to manage these digital distribution issues with automated tracking, improved measurement and optimized financial workflow.”
Client Services Manager
As the digital distribution business of BBC Worldwide grew rapidly, challenges of manually consolidating, aggregating, and understanding sales data also increased. The manual data processing effort was time consuming, error prone and limiting the ability of sales team to do new deals. Additionally, there was a lack of visibility into content performance across end consumer platforms.
Mediamorph introduced several modules from our data management, analytics and accounting web-based platform. Our engineering and operations teams automated the point of sales data and royalty statements for more than 100 partners around the globe. We modified our reporting tools to deliver custom reports for sales, dashboards for management and research, and specific financial templates for integration with SAP.
Across the board, teams saw a drastic reduction in effort and timeframes for data ingestion, resulting in an easier and more accurate financial process. The sales teams were freed up to be more focused on deal making, with an increased visibility into content performance and trends across current licensees platforms.