“Revenue from digital channels continues to grow rapidly and is an indispensable part of our business. Mediamorph’s cloud-based data management services allow us to quickly and flexibly analyze digital sales data across all accounts. The comprehensive and timely view of sales allows us to better understand this ever-evolving sector and make smarter, data-driven decisions.”
Executive Vice President
RLJ Entertainment is a leading creator, owner and distributor of media content across digital, broadcast and physical platforms. Producing and distributing over 5,300 titles, 60% being TV episodic, had led to challenges in managing the high volumes of data from expanding digital retail and MVPD sales. The laborious process to aggregate data caused delays in reporting information back to the business teams.
Working with RLJE, Mediamorph quickly implemented our Track data management to automate and standardize data from digital partners and combine that with MVPD sales data. Mediamorph’s Analytics suite of self-service reporting tools and dashboards provide visibility into sales trends by franchise, brand, sub-brand, genre, time period, etc. RJLE can also use Analytics to access and analyze cross industry EST and IVOD sales data from the Digital Entertainment Group, DEG.
Content Sales and Distribution teams gain increased visibility into sales data to spot trends and new opportunities. This makes for more timely business decision making with near real-time data easily accessible. Additionally, through the DEG data, RLJE gains further industry perspective on how their content is performing.