The E-Book Retailer

Book retailing has traditionally been bound by financial restrictions when it comes to print runs and the diversity of potential audiences. This has all changed; print on demand and electronic download services have allowed publishers to exploit market niches that hitherto might not have been economically viable.

The only trouble is, a traditional book publishing business does not have the resource, infrastructure or expertise to fully engage with the digital market place. Once introduced to MediaMorph, this eBook retailer found that it could concentrate on opening up new market sectors and leave the administration regarding content exploitation to MediaMorph. This meant the necessary investment to gain traction in the digital world was vastly reduced and the company could move rapidly to exploit new business opportunities as a result.