Television Network

A major television network is faced with a complex and rapid changing landscape of content consumption and audience measurement across multiple and varied platforms. Traditional TV viewing on a single linear platform and timeframe has now exploded to multiple platforms, devices, viewing times, windows and business models. Consumers now have more choices and control in consuming television content - appointment TV has now been over-taken with anytime, anywhere, anyplace paradigm.

With that, the major network is faced with the critical business, operational and strategic need to better track, measure and account for content exposures, impressions and reach across multiple data streams, including linear, video on demand, time-shifted, download-to-own, online, short-form vs long-form, social media, etc. In the prior state, the network was barely keeping pace with traditional metrics and measurement, spending time on data gathering - not business critical reporting analysis. With these capabilities in place the network is better empowered to make content programming, distribution decisions and manage and measure content value and total audience measurement.

Mediamorph worked closely with the major networks Research, Digital, Technology, Distribution and Finance teams to enable the Track capability. In a short-time Mediamorph connected to over fifty data sources and platforms to rapidly manage the disparate and complex data streams to align into a single-view to enable reporting, analytics and business intelligence through our robust data management, reporting platform and managed service. The Track platform quickly streamlined the management of existing data sources and the ongoing on-boarding of new data sources; and provides cleansing and matching to a normalized clean-view of series, franchise and episodic hierarchies, enabling customized metrics, dashboard, reports to drive actionable intelligence.