Book Business Article - LibreDigital and Mediamorph Announce Strategic Partnership

 

LibreDigital and Mediamorph Announce Strategic Partnership

February 1, 2011

(Press Release) New York, NY—At the Digital Book World Conference and Expo, LibreDigital, Inc., the leading provider of digital marketing and distribution technology for publishers, and Mediamorph, Inc., the global leading provider of cross-platform media tracking and business management services, today announced a strategic partnership to enable book publishers to more effectively manage their digital business and monetization of digital products.

"We are very pleased to be partnering with LibreDigital," said Michael Sid, CEO and Co-Founder of Mediamorph, Inc. "As the e-book distributor for 7 of the top 10 U.S. trade publishers, they have a uniquely strategic role connecting publishers and marketplaces in the e-book market, and are a natural partner to create the industry standard for market analytics and management tools."

LibreDigital Business Intelligence will help the world's top publishers schedule, track, analyze and measure the secure distribution and sales of their works across various formats, channels and pricing models. LibreDigital and Mediamorph's powerful solutions and services will enable publishers to manage, execute, enforce and measure critical business decisions - essential capabilities as they face rapid change and complex challenges in support of the growing digital business. For example, by aggregating sales and performance data across all e-book retail outlets, LibreDigital Business Intelligence will allow a publisher to assess the impact of pricing and business model changes and audit retail contract compliance. The product will be available in February 2011.

"Digital sales are transforming the book business much like digital distribution has transformed the movie and music business," said Russell P. Reeder, President and CEO of LibreDigital. "By working with Mediamorph and the existing platform they've built to support the digital media, film and video market, we can immediately give publishers the comprehensive analytics and tools they need to grow and manage their digital business and utilize best-practices from other industries."

By marketing and delivering millions of e-books, newspapers and magazines across leading digital devices and platforms, LibreDigital is powering the growth of digital reading.

For more information on LibreDigital, visit http://www.libredigital.com. Twitter: @LibreDigital.

For more information on Mediamorph, visit www.mediamorph.com.

ABOUT LIBREDIGITAL

LibreDigital develops technology that helps consumers to discover and read their favorite books, newspapers and magazines when and where they choose to read. The company's solutions power the promotion, sales and delivery of content on-demand across the web or to any marketplace or device—including the Apple iPad and iBookstore, Google, Amazon Kindle, Barnes and Noble NOOK, Sony Reader, the Blio eReader and many more.

LibreDigital has served billions of page views to millions of readers worldwide. The company's customers and partners include Apple, Barnes and Noble, Baker and Taylor, Hachette Book Group, HarperCollins, Kaplan, The New York Times, Simon and Schuster, and Sony. Backed by Adams Capital Management, Triangle Peak Partners, S3 Ventures, Noro-Moseley Partners, and HarperCollins Publishers, LibreDigital is based in Austin, Texas, with offices in New York and London.

ABOUT MEDIAMORPH

Mediamorph allows media companies to allocate, track, understand, manage, optimize and monetize global cross-platform content distribution. With over 150 current distribution platforms integrated globally, Mediamorph is the solution for cross-platform distribution management for content creators and distributors of all types - from film and television, to books and video games. Mediamorph has offices in NY, Los Angeles and London. Current Mediamorph clients include: Comcast Entertainment Group, Sony Pictures Television, HBO and Warner Bros. For more information, visit http://www.mediamorph.com.