Tracking advertising placements and coordinating campaigns across multiple online properties can be a complicated and tricky business. Attributing absolute revenue from complex campaigns to individual videos can also be quite complex given the different revenue yields of each campaign.
Mediamorph tracks usage and ad deliveries against digital video on a large variety of platforms. Our software can embed directly into your video player for maximum accuracy or it can take feeds from your player or ad server's API. The software attributes revenue from each ad delivery to each episode to calculate its true royalty revenue.
Mediamorph's advertising modules integrate directly into the existing software enabling the following:
- Derive additional savings through expanded use of Mediamorph
- Leverage low training threshold for existing users
- Tighten control over campaign coordination
- Minimize additional costs
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