September 13, 2019
News / Press Releases / Press Releases (All)
Mediamorph Expands Platform for the Entertainment Industry with New Solution for More Intelligent Storefront Merchandising
Expanded Content Value Management (CVM) platform solution to drive a better VOD user experience while more effectively marketing and monetizing licensed content
IBC 2019, Amsterdam (Booth A37, Hall 14), Sept. 14, 2019—Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today at the IBC Show immediate availability of a new offering for Intelligent Storefront Merchandising. This solution tracks and intelligently automates how content is positioned on the storefront increasing monetization and ensuring compliance for the provider.
Managing today’s AVOD, SVOD and TVOD platforms requires speed, flexibility and cost-effective options to ensure higher engagement and deeper connections with consumers. Through a single view, Mediamorph’s CVM platform can quickly manage, edit and filter offer collections more efficiently while ensuring the right content is available at the right time and at the right price.
“With so many platforms and more titles than ever, we found most media and entertainment organizations are manually managing how they merchandise their content,” said Rob Gardos, CEO of Mediamorph. “Sitting at the epicenter of the entertainment industry, Mediamorph realized that Content Acquisition and Programming teams not only need to track rights, dates/windows, contract terms and ensure compliance, but also want to leverage rules and automation to better exploit the content they are licensing. This incredibly powerful functionally is setting the standard to not only increase revenue, but also enable a better user experience throughout the industry.”
Mediamorph’s mission is to boost business performance and accelerate content value across the entertainment ecosystem. Our Content Value Management (CVM) platform orchestrates the 360° process that brings content value from provider to distributor to the connected consumer. With advanced analytics and real-time access to actionable data, our cloud-based software tracks trillions of transactions and billions of dollars annually to maximize media monetization. Mediamorph has become the industry standard for the business of content, empowering the world’s leading media and entertainment companies. For more information, please visit www.mediamorph.com.