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Challenges

Liberty is the biggest cable operator in the world. They manage over 200 VOD and 1000 linear affiliate contracts across 12 countries.

Their prior systems were not able to manage the complexity of all deal types and manual processing led to errors of huge number of assets as they were managing over 200 royalty Excel templates.

Approach

Mediamorph implemented our comprehensive solutions including Deal Management, Content Planning & Merchandising, Supply Chain, Financials, & Analytics.

Our platform was configured to match their contracts structure and integrated with their billing and customer systems. We standardized the method for fulfillment vendors (metadata, media prep) to interact with Liberty Global's systems. We leveraged a centralized metadata repository to store and appropriately use the metadata based on platform, affiliate, region and language.

Benefits

We enabled a content fulfillment marketplace to lower costs and drive efficiency. Contracts were managed in a centralized manner for easier access which led to improved ability to negotiate and manage deals. We streamlined calculation of royalties using buy data and session data.