NEW YORK—August 11, 2014 —Mediamorph, the leading cross-platform Media and Entertainment data management and analytics firm, is pleased to announce that Rob Gardos has been appointed as CEO. Mike Sid, company Co-Founder, will remain a member of the Board of Directors and as Chief Strategy Officer will focus his efforts on corporate and product strategy.
Sid founded the company in 2007 with Shahid Khan, Chairman of the Board, and led the firm through a phase of rapid growth. Mediamorph’s customers include all major Hollywood studios, leading television networks and the largest video service operators. The company operates offices in New York, Los Angeles and London monitoring $10 billion in revenue tied to over 1.2 million film, television and video products. On a monthly basis, the platform tracks data and reporting from 600+ platforms globally, rights from over 400 content providers and analyzes the streaming of more than 4 billion videos per month.
Gardos brings a wealth of growth-stage software experience. He was the CTO and General Manager of register.com growing the company into one of the internet’s largest domain name registrars in the world. He went on to found GridApp Systems, a database management automation platform that was acquired by BMC systems. Most recently, he was CEO and President of LiiiiKE, an iOS mobile shopping app that aggregates fashion deals and personalizes the experience.
“Rob has repeatedly delivered in growing start-ups into enterprise software companies and is driven by an obsession with customer satisfaction. We are very excited to have him lead the company and evolve Mediamorph from exciting technology leader into a truly enterprise class firm,” said Michael Sid, Co-Founder of Mediamorph.
“Mike and the entire Mediamorph team have done an amazing job transforming the way the Media and Entertainment industry manages, distributes and tracks digital content. I am excited to be a part of that team and will continue to drive the company forward ensuring that Mediamorph is an essential partner to our clients and an exciting place to work,” said Rob Gardos, CEO of Mediamorph.
Mediamorph is a software-as-a-service (SaaS) company that provides data management, analytics and applications for managing digital distribution. All major Hollywood studios, leading television networks and the largest video service operators rely on Mediamorph to collect and manage rights, avails, performance and social data to drive efficiency and better understand their customers. Mediamorph’s services include: Cross Platform Audience Measurement, Contracts and Rights Management, Accounting and Royalty Automation and Social Data Dashboards.