Understanding the performance of titles across different platforms is crucial, but can be difficult because of the large number of reporting formats.
Mediamorph’s Performance Tracking:
- Ingests all performance data regardless of type with its fast, scalable platform
- Provides powerful analytics tools for users to perform intelligence gathering
Content Value Analytics
The cost of content is one of the largest expenses in the industry and lack of tools makes it hard to build intelligence.
Mediamorph’s Content Value Analytics:
- Tracks content costs down to a subscriber level
- Combines viewing behavior with audience metadata to understand value