As RLJ Entertainment Inc. grew rapidly to managing over 5,300 titles, they faced the challenge of handling high volumes of data from expanding digital sales. This laborious process of data aggregation ultimately caused delays in reporting.
Mediamorph introduced several modules from our data tracking and analytics solutions. Our engineering and operations teams automated POS data ingestion and normalization from digital partners. We combined partner sales with Cable VOD data and implemented self-service reporting and dashboards for key dimensions and metrics.
Overall, content sales and distribution teams increased focus on analytical sales data to spot trends and new opportunities. Business making decisions became timelier with near real-time data.